# 500 WANTS YOU

The legendary Fiat 500 is coming back in only 500 days. We want your ideas to help us build the new icon of Italian motoring. Here’s your creative space. An international and interactive lab in which you may free your imagination and emotions, to create a new 500 that speaks of you.
Personalize the home page, play with the Concept Lab, browse the 500-ology and take part in the Designboom contest. Then find out what’s new: click on 500 faces, draw a mascot and film with 500 ciak you.
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# 500 wants a mascot

You, a designer.

Invent a mascot for the new Fiat 500. Use the technique you prefer, give it the name you like and send it online. The best one will win 3,000 euros.

## TAKE PART NOW

# 500 faces

You, a photographer.

Cheeky face, angel face, funny face, devilish face, bold face. Whichever is yours, show it: interpret as you wish the classic 500 or one of its details. The most amusing face to face will be transformed into animated morphings.

## CLICK

# 500 ciak you

You, a videomaker.

Create your own video dedicated to the 500. Film it as you like: black and white or colour, in the sunshine or in the rain, with special effects or special affection. There are 90 seconds to tell us with irony, optimism and lightheartedness about a new 500 that speaks of you.

## CIAK, CAMERA, ACTION!

# Concept lab

You, a car designer.

Make your statement. Use this concept car design lab to create and illustrate your vision of the Fiat 500. Colours, size, range of accessories - everything is just a mouse-click away.

## PLAY

# You, yourself

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Your online lab is waiting for you.

##### ENROL

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